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44. Coca-Cola's Far Coast.

Add another entry into the already crowded coffee business, that being a Coke project called Far-Coast. Initially opening only in Toronto, Canada; there are plans to expand internationally into Oslo and Singapore. And the reason it's on this blog is to comment on its identity and design merits; which I think are fairly well-done. I like the african-persian visual palette, and the brighter take on the coffee house. Although definitively not - it has a more authentic feel than say, oh Starbucks. However, big corporations need to stop with these kind of superfluous explanations for their new logos or marketing efforts: �Consumers are looking for quality and variety and are increasingly curious about the world around them. Far Coast was created to provide them with a window into different cultures through our range of delicious brews and infusions.� (from the official Coca-Cola press release.) Ughh. Check out these extra pics:

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My kingdom for helping me find out the designers responsible for this effort...

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Reader Comments (6)

i asked. a couple of firms worked together to help them design their brand. they are working on all three stores.

a firm called otto design group from philadelphia designed the store, fixtures and furnishings. the graphics and peripherals were designed by a firm called mint from seattle.
October 26, 2006 | Unregistered Commenterevan
Rock on! Thanks for the info - now, I must do a little more digging...
October 26, 2006 | Unregistered CommenterJJ
This launch is bigger for another reason: it clearly demonstrates that global corporations are doing their homework when it comes to our global culture and will stop at nothing to capitalize on it: culturally-sensible, eco & social responsible? They are just cathering to our most recent demands as consumers.
November 30, 2006 | Unregistered CommenterJuan
Yeah, agreed. Companies will seldom do what's not in the bottom line's best interest. I guess I'm not sure how it applies to this example, but knowing that they HAVE to respond to our demands is encouraging - as long as we are demanding more efficient and more responsible choices. So, I can deal with catering, what I don't like is pandering - presenting an illusion that the product is more efficient or more responsible when it really is neither. That's been happening a lot with the green movement in several industries...and advertising agencies are to be held accountable for this to some degree.

Something to consider. We just have to hold the companies that we support with our dollars to a higher standard. And follow through with it, that's all.

Thx for the note. Good point.

November 30, 2006 | Unregistered CommenterJJ
There was a Far Coast Cafe (exact same company/identity) in Singapore awhile back. The coffee sucked!
June 26, 2008 | Unregistered CommenterAdeline
Well, I heard this one recently went belly up. Maybe that's why. Good design still can't save a bad product.
June 30, 2008 | Registered Commenterjj

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