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« 58. The Cool. The Creative. The Strange. | Main | 56. The Bottom Rung. »

57. Ad of the Week.

One of my favorite collateral pieces has been translated into some great outdoor and print executions for Jeep recently by BBDO Detroit. The new four-door Jeep Wrangler Unlimited, seen from above with all its doors open, toting sports gear, bears an uncanny resemblance to a bug. Beginning as a handout at the New York Auto Show earlier this year, the new species concept works just as well or maybe even better in outdoor. I think the broadcast executions on the idea could be better, but they're really not bad either. It's nice to see a good idea being recognized and utilized across many mediums.

Credit Writer Ty Hutchinson and Art Directors John O'Hea and Paul Szary.

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