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14. Baseline Magazine.

Surprisingly, not very many people have heard of Baseline Magazine, published from our friends in the UK. They describe their efforts in this way, "Baseline sets out to reflect all aspects of type, including its design, history, use, and links to the graphic, art and craft scenes. Baseline�s contents are deliberately eclectic. It publishes mainly new material, from academic as well as journalistic sources. This means that the magazine provides a rich mixture of articles and reference materials." In their latest issue there is a great article about Jan Tschichold's redesign of Penguin books. His work set the standard of book design to this day and the baseline article is certainly worth the (somewhat steep for a magazine) price alone.

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