Search Archives




Powered by Squarespace
« 25. Wash Me. | Main | 23. The Art of Presenting. One of a Series. »

24. Mastercard Redesign.

Well, this one almost happened without me noticing. Usually, I try to keep my opinion understated - but I really hate what MasterCard has done here. It will not display very well in certain situations, it doesn't add anything to the brand compared to the old logo, and in the end - it's just kinda ugly. I believe it will date poorly, time will not be good to this design. Here's what MasterCard Chief Marketing Office Lawrence Flanagan said about the redesign, just for giggles:

�The new corporate brand better represents the globally integrated structure and unique insights that MasterCard leverages to deliver business value to our customers, merchants, consumers and shareholders...As we took a close look at the company�s unique competitive strengths, we recognized that MasterCard Worldwide is a leader in advancing relationships, insight and commerce around the world. We developed a new corporate brand to reflect the company�s strengths in these areas, as well as MasterCard�s leading role in defining the industry playing field.�

Uh huh. Yeah, what he said. (Here I thought it was just a silly transparent sphere.) It's a mess.

Reader Comments (2)

Umm, yeah it is ugly. It looks like someone didn't use a coaster for their drink and ruined the old logo.
July 10, 2006 | Unregistered CommenterThomas Family
Someone lost their contact lens.
July 26, 2006 | Unregistered Commentersejica

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.