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91. The Good. The Bad. And the Ugly.

Here are two new logo design examples that contrast good design with bad. Dairy Queen's logo was probably in need of a little 'freshening, sure. But the new version can be summed up in one word: ugh. To balance things out in the design universe, however, the redesign of Portland State's identity system (by Sockeye Creative in Portland) is elegant and beautifully executed.

I haven't been posting too many new logo designs mainly because Armin Vit's Brand New (a spinoff of Speak Up,) does such a great job. Be sure to read his thorough reviews of both of these examples as well as future identity projects.

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