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« 106. A Courageous Post from Armin. | Main | 104. Wieden & Kennedy Website. »

105. AICP's The American Commercial.

The Association of Independent Commercial Producers, or AICP have published the winners from their annual show of the best spots produced in the US, in a collection called The Art & Technique of the American Commercial. Browsing each year's category winner is a good resource for beginners (and veterans) to see the potential of great storytelling. The surprise spot I liked � and hadn't seen before � was for Sears and called Arboretum... it's great. Check it out. Link via Rm 116.

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