126. Marian Bantjes' Work For Saks.
Oct 26, 2007 at 05:13PM
jj

bantjes.jpgI really enjoyed viewing Marian Bantjes new work for Saks Fifth Avenue and their holiday in-store design. Beginning as a collaboration with Michael Bierut and Pentagram, Bantjes eventually was able to work directly with the retailer on the designs. I think environmental design – maybe more than any other medium of graphic design – really allows a designer to spread his/her wings creatively and showcases just how powerful what we do can be. Add this artist's ability to simultaneously make the typography both the image and message and it's all the more impressive. Admittedly, I cringe a bit at the a-little-too-materialistic "Want It" tagline, but it IS work for a major retailer at an important time of the year for them financially. The design-cred of the artwork thankfully allows me to forget about it long enough to enjoy it. Take a look at the project on her site. And while you're at it – let your eyes feast on her sustainability poster.

Article originally appeared on Graphicology (http://www.graphicology.com/).
See website for complete article licensing information.