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133. Chank Diesel's Fonts.

liquor.jpgHill Holliday / Erwin-Penland got a sneak peak at Chank Diesel's High-Octane Fonts presentation that he will be giving tonight in Greenville. (He also gave it at the HOW conference this year in Atlanta.) Chank spoke about his early days working for the grunge magazine Cake and how the led to him designing custom fonts for large corporations like Target and Starbucks. Some of the highlights from my notes were these nuggets:

  1. When asked about naming his fonts, he said the most important thing is that the font name must look good in its own face. (Whioch only seems obvious at first.) Secondarily, it's an opportunity to add another dimension of personality to the actual design.
  2. Discussing his training, he said his school was actually all of the roadside motel signs in Florida and the amateur nature of their type designs. He fell in love with their casual presentation and the relationships between material and message.
  3. Chank doesn't have a standard font design process as he feels using different processes allows for the faces to develop more of a unique personality. The same process would lead to similar characters.
  4. One of the more interesting idiosyncrasies he talked about was being a left-handed illustrator and a right-handed mouse user which affects the letterforms he creates.
  5. He touched a little bit about intellectual property and having to hire an attorney to enforce his copyright against people using his fonts for commercial projects and how that's becoming more important these days.
  6. And I loved the fact that he calls himself an American Alphabetician and considers himself a traveling font salesman.

Overall, Chank is an approachable type designer who isn't afraid to imbue his designs with ample character and style. I'm sure his presentation tonight with the Greenville Ad Club will be well worth attending.

(The image displays Chank's favorite design, Liquorstore, appropriately enough on an actual Liqoor store.)

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