It's hard not to like the Apple/PC campaign as it's smart and funny and human and I'm pretty much a fan of anything that John Hodgman does. That being said, this little banner ad they created - in my mind at least - trumps all of their TV work by far for these reasons: 1. It's an efficient placement (it's on the page you go to in order to learn about Windows Vista). They could easily spend a ton buying a lot of different sites, but it's the location of this banner that makes it work. 2. The interactive video still has all the charm of the TV ads. 3. It's a great use of the medium and the dual-banner setup. Bravo. Here's the link (so long as it's up.) And here are a few screengrabs in case it goes down. (1, 2, 3, 4 )
Also, in case you missed them, here's the link to the UK's version of the Apple/PC campaign. Good stuff.