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« 137. Mexico, Forging the character. | Main | 135. Peter Coughter on The Art of Presenting. »
Wednesday
Nov282007

136. Ad (Placement) of the Week: Apple/PC Banner.

applefirst.jpgIt's hard not to like the Apple/PC campaign as it's smart and funny and human and I'm pretty much a fan of anything that John Hodgman does. That being said, this little banner ad they created - in my mind at least - trumps all of their TV work by far for these reasons: 1. It's an efficient placement (it's on the page you go to in order to learn about Windows Vista). They could easily spend a ton buying a lot of different sites, but it's the location of this banner that makes it work. 2. The interactive video still has all the charm of the TV ads. 3. It's a great use of the medium and the dual-banner setup. Bravo. Here's the link (so long as it's up.) And here are a few screengrabs in case it goes down. (1, 2, 3, 4 )

Also, in case you missed them, here's the link to the UK's version of the Apple/PC campaign. Good stuff

 

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