139. Ad of the Week: The Lost Hitchcock Film?
Dec 11, 2007 at 05:42PM

reserva.jpgSpanish champagne/wine maker, Freixenet has teamed up with director Martin Scorsese (and I believe JWT Spain) to shoot what is basically a nine-minute long commercial for their champagne - at least that's what I think it is - I'm not an expert on such beverages. This branded entertainment resides inside a fake documentary about a recently discovered screenplay fragment of a never-shot Hitchcock film, The Key to Reserva. (Got that?) The plot revolves loosely around a bottle of champagne and the decision of Scorcese to shoot this screenplay in the way that Hitchcock would have wanted. You can view the 'short film' here. Yes, it's a little contrived. No, it's nothing groundbreaking per se. It's just well done and worth a look. Sometimes, that's enough.


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