Having designed some coffee packaging in the past, it was a delight to see Union Hand-Roasted’s coffee packs resist the norms of the industry and do something a little different. You’ll notice the lack of coffee beans in the background, the lack of burlap, or photographs of the Columbian countryside. In their place is a brilliant choice of material matched up with crisp & clean icons that work on the same level of information graphics. Very well done. There are some slight inconsistencies in individual pieces, but overall the merchandising and materials look great and you immediately recognize their look. Check out their website for more. Via TheDieLine ( a great packaging resource.)