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142. VCU Brandcenter.

brandcenter.jpgThe VCU Adcenter has unveiled a new name and identity today that reflects the importance of not just traditional advertising but all of marketing’s touch points. From now on, the highly regarded school will be called the VCU Brandcenter. This coincides with an address change too, from a dingy building downtown to a brand new facility near the heart of VCU’s academic campus. (More photos via rm116 can be seen here.)The new building was designed by architect, Clive Wilkinson, famous for his work for Google, Disney and some of the leading creative ad agencies and is part historic renovation and modern new construction. The new identity work is an even bigger change. Designed by David Hartman, its meaning is open to interpretation which may be quite appropriate for an ever-changing curriculum that consistently prepares graduates for an ever-changing industry. After a couple years at VCU, it’s become clear that Director Rick Boyko is not afraid of change and that he is quite adept at steering the school in a way that makes an alumni such as myself, proud. He promises that despite the change(es), VCU is "...more committed than ever to creative thinking, brilliant executions and deep collaborations. And to helping smart hard-working students become the highest caliber graduates in their fields."

I will still miss the old mark, designed under the watch of Jelly Helm. (Below:)




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Reader Comments (4)

Me like it. Do you know who designed the site? Maybe through your secret squirrel connections?
January 18, 2008 | Unregistered CommenterAlster
I believe David Hartman designed the website as well - but that may not be true. VCU being the way it is, it could have been done by someone in-house. I'll ask him and see.
January 23, 2008 | Registered Commenterjj

Hi - this is David Hartman writing. I designed the VCU identity in partnership with Brian Collins, boardmember at VCU. R/GA is actually responsible for the excellent design of the new website - and they did a great job animating the new visual elements of the brand.

The triangles have changed quite a bit from what you've got posted on your blog right now - I encourage you to grab a new image of the trangles from my website, which more accurately reflects the identity system.

Feel free to email with any additional questions.

February 26, 2008 | Unregistered CommenterDavid Hartman
Awesome - thanks David. I will do just that. Appreciate the note. Very cool of you to drop by.

February 27, 2008 | Registered Commenterjj

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