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Wednesday
Jan302008

145. Fantastic Identity.

truce.jpgThere's a lot of great identity work out there (of course still far out-numbered by the bad) but a lot of that great work is being done by Turner Duckworth. They have an office just a block away from my previous agency's home in San Francisco, and possess a top-notch portfolio. Their process of reductionism when applied to Coke's packaging woes is one of my favorite recent projects – but I just discovered this: An interwoven identity for a vodka/cognac liquor called Truce. Not sure how I missed it, but I love it. Too bad, TD didn't design their website too. Eek.

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