140. Obama's Identity Design.

Coming off his victory in the Iowa caucus last night, Obama is looking like a pretty strong candidate. So, I decided to go back to his site after reviewing most of the candidates identity design a while ago here. What I didn’t expect to find was an even greater attention to design details than before. The Obama O is being used much like a corporate brand logo – witness the demographic banner graphics here. This craft is carried into the individual states’ pages too, though not as effective and a little clunky when there isn’t an O in the state name. I’m not saying that some of this doesn’t border on cliché or stereotypes, but I definitely applaud the thought that was given to the smallest of details by the Obama campaign graphic designers. I have to admit this makes me like Obama a little bit more – though much like buying a product because of the pretty packaging, I won’t be voting for him (or any candidate) based on their design consistency. I’m far more intelligent than that. I think.

Update on Jan 8, 2008 at 04:19PM by jj

Looks like SpeakUp is all over this too. Link.