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« 141. Union Hand-Roasted Packaging. | Main | 139. Ad of the Week: The Lost Hitchcock Film? »
Friday
Jan042008

140. Obama's Identity Design.

obama.jpgComing off his victory in the Iowa caucus last night, Obama is looking like a pretty strong candidate. So, I decided to go back to his site after reviewing most of the candidates identity design a while ago here. What I didn’t expect to find was an even greater attention to design details than before. The Obama O is being used much like a corporate brand logo – witness the demographic banner graphics here. This craft is carried into the individual states’ pages too, though not as effective and a little clunky when there isn’t an O in the state name. I’m not saying that some of this doesn’t border on cliché or stereotypes, but I definitely applaud the thought that was given to the smallest of details by the Obama campaign graphic designers. I have to admit this makes me like Obama a little bit more – though much like buying a product because of the pretty packaging, I won’t be voting for him (or any candidate) based on their design consistency. I’m far more intelligent than that. I think.

 

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  • Response
    The obama design is much more used in the country. Te polices and procedure leads by tee bema for the development in the country. People us different polices a procedure for the ongoing activities sin accurate form.

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