Search Archives




Powered by Squarespace
« 141. Union Hand-Roasted Packaging. | Main | 139. Ad of the Week: The Lost Hitchcock Film? »

140. Obama's Identity Design.

obama.jpgComing off his victory in the Iowa caucus last night, Obama is looking like a pretty strong candidate. So, I decided to go back to his site after reviewing most of the candidates identity design a while ago here. What I didn’t expect to find was an even greater attention to design details than before. The Obama O is being used much like a corporate brand logo – witness the demographic banner graphics here. This craft is carried into the individual states’ pages too, though not as effective and a little clunky when there isn’t an O in the state name. I’m not saying that some of this doesn’t border on cliché or stereotypes, but I definitely applaud the thought that was given to the smallest of details by the Obama campaign graphic designers. I have to admit this makes me like Obama a little bit more – though much like buying a product because of the pretty packaging, I won’t be voting for him (or any candidate) based on their design consistency. I’m far more intelligent than that. I think.


PrintView Printer Friendly Version

EmailEmail Article to Friend

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    The obama design is much more used in the country. Te polices and procedure leads by tee bema for the development in the country. People us different polices a procedure for the ongoing activities sin accurate form.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.