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« 217. This Looks Promising. | Main | 215. Return of the Links. »
Friday
Nov282008

216. Europe's Epica Awards.

The 2008 winners of the Epica Creative Awards were announced - ahead of the January 2009 ceremony. Epica is touted as Europe's Premier Creative Awards - and I admit that I'm not sure how it stacks up to others such shows across the pond, but I do very much like this year's Epica d'Or Press (or print category) for Marmite Snacks. (Though we could all do with fewer 'sperm as metaphor for idea germination' themes.) It's just a simple idea, well executed that turns print into something a little bit more. DDB London is the agency responsible, along with illustrator Al Murphy. These are great. (I also like the outdoor winner - very cool execution. But the film winner, though cute, is solidly in cliched gimmick territory.)

Here is the Marmite Snack Work:

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