Search Archives

line.jpg

line.jpg

line.jpg

Powered by Squarespace
Login
« 147. Free Letterpress Webinar. | Main | 145. Fantastic Identity. »
Monday
Feb042008

146. Ad of the Week. Toyota Sequoia.

toyota.jpgIt pains me to say anything positive about Toyota let alone a Toyota SUV – but their new ad for the Sequoia is just a great example of how well TV can be done. It’s difficult nailing feel-good advertising as a lot of it ends up patronizing or fake, but this spot has a beautiful short-film feel and doesn’t hammer home the product benefits. Instead, it attempts to tell a (bedtime)story complete with a perfect Pete Droge soundtrack. This beats most of what we saw on the Super Bowl by far and away. Take a look via YouTube.

 

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments (1)

Hey Jason, cool, new site. Before I begin, I wish to expressed my nervousness about posting, after all, it's been quite some time that I've had to actually write to or for you, being ex-partners and all, and I'm sure you will find plenty of grammatical errors! Looks great! I'll post again soon. I actually posted on your old blog, a much funnier bit, but as you know, I have a very short funny span. I'll be back to check out the blog. Cheers, Frank
February 7, 2008 | Unregistered CommenterFrank Ippolito

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.