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146. Ad of the Week. Toyota Sequoia.

toyota.jpgIt pains me to say anything positive about Toyota let alone a Toyota SUV – but their new ad for the Sequoia is just a great example of how well TV can be done. It’s difficult nailing feel-good advertising as a lot of it ends up patronizing or fake, but this spot has a beautiful short-film feel and doesn’t hammer home the product benefits. Instead, it attempts to tell a (bedtime)story complete with a perfect Pete Droge soundtrack. This beats most of what we saw on the Super Bowl by far and away. Take a look via YouTube.


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Hey Jason, cool, new site. Before I begin, I wish to expressed my nervousness about posting, after all, it's been quite some time that I've had to actually write to or for you, being ex-partners and all, and I'm sure you will find plenty of grammatical errors! Looks great! I'll post again soon. I actually posted on your old blog, a much funnier bit, but as you know, I have a very short funny span. I'll be back to check out the blog. Cheers, Frank
February 7, 2008 | Unregistered CommenterFrank Ippolito

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