146. Ad of the Week. Toyota Sequoia.
Feb 4, 2008 at 12:10PM

toyota.jpgIt pains me to say anything positive about Toyota let alone a Toyota SUV – but their new ad for the Sequoia is just a great example of how well TV can be done. It’s difficult nailing feel-good advertising as a lot of it ends up patronizing or fake, but this spot has a beautiful short-film feel and doesn’t hammer home the product benefits. Instead, it attempts to tell a (bedtime)story complete with a perfect Pete Droge soundtrack. This beats most of what we saw on the Super Bowl by far and away. Take a look via YouTube.


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