154. Ad of the Week: IHOP.
Mar 12, 2008 at 03:03PM

ihop.jpgThere have been suggestions to name this little feature of ours, Branding of the week. But, I come from the school of thought that it’s all semantics. Everything that is called branding is also advertising, if you don’t define advertising as narrowly as simply a print or tv spot. I think people feel like advertising is a dirty word and want to separate themselves from it. But it’s also a more honest word – we’re selling something and we’re not trying to hide that fact. Advertising is bad enough, may as well be open about it. But I digress.

The ad of the week, is one of those non-ad, ads. To promote the movie, Horton Hears a Who, Fox has partnered with IHOP (yes, the INTERNATIONAL House of Pancakes) to include a few limited-time offerings on their menu. One is green eggs and ham, seen above, which isn’t exactly for this story, but fits nicely with breakfast food and ties well with anything Dr. Seuss. Nothing ground-breaking here. However, there is another item (among five or six new ones) that is outstanding in it’s disregard for everything culinary and nutritional. May I introduce to you, Who Cakes.  According to their press release, “Who-Cakes, named after the "Whos" who live on a speck of dust, are a colorful stack of IHOP's shortcake pancakes in all shapes and sizes covered with real boysenberry and blueberry glaze, rainbow chocolate chips and (get this) a pink lollipop. Adventurous guests can wash it all down with a wiggly jiggly Beezlenut Splash, a thirst-quenching treat of lemon-lime soda with cubes of floating Cherry and Berry Blue Jell-O®.”  The pancakes are basically sugar cakes, with melted sugar, and sugar bits throughout topped off with a dessert. I have no idea who would order this, unless done so to make an ironic statement of some kind. But, I will say this: it’s attention-getting and very Seussian. Bonus points to anyone who sends proof that they’ve eaten a platter of these delights.

I can't imagine eating this.





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