158. Ad of the Week: SABC.
Mar 26, 2008 at 07:48AM
I confess that I don’t know too much about this spot except that it is for the SABC, the South African Broadcasting Corporation and that things in South Africa have been pretty tough. It seems trite to say that this spot (or short film?) is clever, which it is, but more accurately it contains a powerful message and is produced flawlessly. Well, not quite completely flawlessly, as it gets a little heavy-handed at the 1:30 mark, but otherwise it's well done. (Can anyone out there shed some light on the usage of the word mzansi at the end?)

Article originally appeared on Graphicology (http://www.graphicology.com/).
See website for complete article licensing information.