159. Publicis & Hal Riney.
Mar 26, 2008 at 03:01PM
jj

riney.jpgHal Riney passed away on Monday, due to complications from a battle with cancer at the age of 75. He helped make the West Coast a creative hotspot – and San Francisco in particular. And although the agency isn’t quite where it was in its heyday, Hal Riney & Partners (now part of Publicis) was responsible for some of the most memorable advertising over the last 25 years. I can recall more Hal Riney work than maybe any other shop during the 1980's - 1990's; Those first folksy Saturn spots when it was launched, Bartles & James wine coolers, and even that 1984 spot for Ronald Reagan. All work that somehow managed to feel personal and genuine. When I heard about his death, I went to the shop’s website not realizing that I would be stepping into one of the best websites (especially for an agency) that I have seen in sometime. Its novel use of the webcam is great and makes you feel like Tom Cruise in Minority Report. If you spend a second and get your position right, it's as intuitive as the wii remote. Very cool site. So, in a time of sadness, there is a glimpse of hope for the shop that Hal built.

Article originally appeared on Graphicology (http://www.graphicology.com/).
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