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161. April Fools?

typo.jpgTHE online typography forum, Typophile has launched a redesign of their site. I’m hoping that it is an April Fool’s joke. I’m actually betting that it is, but I’ve been disappointed before (Baseline, anyone?). Can’t wait to come back tomorrow and see the ‘old design. Here's the justification (joke?) for the new look, straight from the site: "Another year has passed at Typophile, and as we are near our 8th year, we have completed another redesign. We moved away from the logo with the 7 animation (no one got it anyway). Also gone is the newsprint inspired design. The white on black text reflects the default state of the screen, where black is white. As we look toward the future and see that print is going the way of the dodo, we have redesigned our identity to include the futuristic electron blazing around the word mark in all of its probabilistic glory." I'm not sure that this is a funny joke at all. C'mon, futuristic electron? Ha.

New Identity: (seen above)

Old Identity:


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Reader Comments (2)

Has Typophile ever strayed so far in our design sensibilities that this could be mistaken for a real redesign? Ouch.

Cheers. =)
April 1, 2008 | Unregistered CommenterJoe Pemberton
phew. Yeah, really there was no doubt.

April 2, 2008 | Registered Commenterjj

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