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« 170. A New ATM. | Main | 168. New Bond Hardcovers. »
Thursday
May292008

169. Pontiac's SpyHunter Spot.

pontiacg8.jpgYou probably have seen Pontiac's SpyHunter ad recently, featuring effects straight out of the video game and the new Pontiac G8. This spot definitely got the attention of every 25 - 35 year old who can rememeber getting arcade/nintendo-thumb while dodging oil slicks and avoiding helicopters while racing for time in this classic video game. The spot is well done but I've recently come across a short making of video that is entertaining and helps one appreciate the final result a bit more. (both the ad and making of video are embedded below.) Created by Leo Burnett Detroit and effects house SWAY, this spot features the car as hero - just the like the game that inspired it. Well done. In typical graphicology style, I'm also attaching another ad from Pontiac that takes direct aim at the small performance sedan market leader, BMW. It's a rare, on the offensive spot and although I'm not sure I'm convinced – I am intrigued. If nothing else, Pontiac is trying to be relevant again and that has to mean something.

2008 Pontiac G8 SpyHunterSpot



Making of Video:



And the Attack Ad:




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Reader Comments (3)

Totally unrelated, but just have to ask...

did Google steal your favicon?
June 1, 2008 | Unregistered Commenterdesignblogaddict
or maybe I stole theirs? Ha.

Actually, the graphicology 'g' is a combination of the custom pixel font and clarendon (bottom) while google's is simply a lowercase g set in their ghastly and slightly modified Catul typeface. I don't think favicons really show up that well since they're mostly 16x16, and they do look a lot alike. I had not noticed that before. Thanks for the note.
June 2, 2008 | Registered Commenterjj
Ohhh, now I see why you asked that. Yes! They did steal my favicon. Ha.

http://www.underconsideration.com/brandnew/archives/big_g_little_g_what_begins_wit.php
June 2, 2008 | Registered Commenterjj

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