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Saturday
Jun142008

172. Woodward Dream Cruise Logo.

woodward.jpgI just stumbled across the new logo for the 2008 Woodward Dream Cruise, the world's largest one-day automotive event that runs along Woodward Avenue near Detroit and will be held August 16th. What’s enjoyable about this particular logo is that it was conceptualized and designed by long-time automotive designer Dick Ruzzin. As the former Director of Design for both GM Europe and Chevrolet North America, Ruzzin knows a thing or two about cars and it was interesting to see how he went from initial sketch to final logo, a process documented – albeit briefly – on the Woodward Cruise site. (Catalyst design helped digitize the final options.) The detail I most enjoy is the cloud reflection in the body of the vehicle in the form of dust coming out from the wheels, a very nice touch. Enjoy. (Photos courtesy of The Woodward Dream Cruise.)

 Final Logo:woodward2.jpg 

Alternative Logos: woodward3.jpg

 

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Reader Comments (1)

LOVE the new dream cruise logo!!!
July 10, 2008 | Unregistered Commenterjulie derosa krueger

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