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180. Penny-pinching Chevy Ad.

aveo.jpgJust so you see it. I'm not saying it's good or bad, just that it's an interesting example of participatory/immersive advertising.

Apparently, a billboard in London posted by Chevrolet created quite a scene recently. The billboard featured A new Chevy Aveo, and was covered by 20,000 pennies to promote the 769,500-pence asking price. Not so surprisingly, once pedestrians took notice the billboard didn’t last long – it took only 30 minutes to be completely stripped bare. Much like a Chevy Aveo. (That's a joke by the way.)

Carscoop quotes Chevrolet's Les Turton: "There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

Try that stuff in the states and you'd have a riot on your hands. We'll wait six days in a line outside a gas station just for a chance to win a $10 gas card.

Via Autoblog via Carscoop.

Here are some pics:




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