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Wednesday
Aug202008

189. Revised ADA Symbol.

Perhaps one of the most simple and elegant demonstrations of good design vs. bad: take a look at the redesigned Americans with Disabilities Act symbol by Brendan Murphy. You couldn’t ask for a more powerful statement on the importance of design, and it comes from 1994. So 14 years later and all I see is the old pathetic-looking ‘handicap’ logo, which is a real shame. The revised mark gives dignity and energy to this population, and the design obviously shows respect to its audience. Mass implementation should have followed, as the old mark is bordering on offensive, but obviously that has not been the case. (I believe Brendan Murphy may be the Brendan Murphy from Lipponcott fame, but I am not sure. And the document linked to below appears to have been in collaboration with the SEGD, the Society for Environmental Graphic Design.)

The design is good. The negative space alludes to the chair, which is really nice. I do have a little issue with the areas where the wheels end and the person begins – they don’t quite match the other angles and shapes – but it’s a huge step forward. The rationale included in the pdf, however, is spectacular. This proves that not only is the design important, but also how it is presented.

So we have a good design. A great rationale. But very sporadic implementation; even government documents feature the old identity system. So this may be an example of how a designer may need to partner up with agencies or non-profits or other entities in order for the design to be successful. Even when a design is clearly superior, we may need to assemble a coalition of supporters to change the status quo. 

Anyone have any more information on this?

 

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Reader Comments (3)

I have never seen the "after" logo in the 14 years that it's apparently been in the wild. I would say that to re-design a universal symbol means nothing if it isn't deployed universally. The symbol for radioactivity was recent redesigned, and it was talked about in all the news media; this I never heard of.

I know that Mr. Murphy of Lippincott often spells his name with an accent over the a: Brendán. At least according to his 2006 business card. So it could be him, or could be someone else, can't help you there.
September 14, 2008 | Unregistered CommenterPrescott Perez-Fox
Hello there, and first of all congrats on a great blog!

On my first trip to US in October 2007 I visited Williams College, MA, where I first spotted this sign and I stood there astonished because I immediately loved it for the same reasons you pointed out - http://img219.imageshack.us/img219/2102/181020070262pu0.jpg - this version is a derivative of the one you are pointing out but still looking amazingly good.

I hope they start slowly implementing the same in Europe. Greetings from Montenegro, Milos
November 3, 2008 | Unregistered CommenterMilos Milosevic
Yes - thanks for sending a link to this other image. It's amazing how a small design change can transform the message from powerlessness to empowerment. I hope they implement it over here in the states more rapidly too.

Thank you Milos from Montenegro!
November 3, 2008 | Registered Commenterjj

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