This is great. It’s always better to have a peek into the process behind a design, than simply the design itself. Fox Sports Design group has their own site – who knew? - where they display some of their recent motion graphics work, of which they do a ton. A recent promotion for the Nascar Daytona 500 is located here, and you can view a concept sketch (above), a few screenshots, storyboard art, and the video itself. Be sure to check out their 2008 reel, which is quite an impressive collection. Though they tend to get a little crazy with their promotional graphics that you see during a show or game, their portfolio is filled with interesting and imaginative work.

One Storyboard Image:

The Final Result: