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« 192. New Ford Mustang. | Main | 190. Everything is OK. »
Wednesday
Aug272008

191. Fox Sports Design.

This is great. It’s always better to have a peek into the process behind a design, than simply the design itself. Fox Sports Design group has their own site – who knew? - where they display some of their recent motion graphics work, of which they do a ton. A recent promotion for the Nascar Daytona 500 is located here, and you can view a concept sketch (above), a few screenshots, storyboard art, and the video itself. Be sure to check out their 2008 reel, which is quite an impressive collection. Though they tend to get a little crazy with their promotional graphics that you see during a show or game, their portfolio is filled with interesting and imaginative work.

One Storyboard Image:

 

The Final Result:

 

 

 

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