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192. New Ford Mustang.

This is a logo update of a slightly different sort. Today, Ford announced a new look for their 2010 Mustang badge. It's fairly unusual that a car company would send out a press release for a simple identity update, but they did. The car won't be released for quite some time, but the new Mustang logo may hint at what's to come in the vehicle. The badge is more crafted, with crisp edges and a more modern profile - the horse has apparently been to they gym. There's nothing here to dislike, it's both respectful to the car's heritage as well as competitively designed for today's auto/design landscape.

From the press release, "We wanted to give the Mustang pony a more realistic feel,” said Douglas Gaffka, chief designer for the 2010 Mustang. “We lifted the head to make the pony more proud, tipped the neck into the wind to give it a feeling of greater speed and better balance. It’s more chiseled and more defined and looks more like a wild horse,” Gaffka added. “It’s more realistic in terms of proportion to an actual Mustang.”

A comparison:


The Original 1964 Pony:


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Reader Comments (3)

Realigned over redesign, ftw!

I'm feeling the new direction. Makes competitive sense to go more "sexy, modern machine" over "rustic cowboy buckle." And, like you wrote above, they've still managed to live the mark's heritage very much intact.

Fun fact: the Locke side of my family are multigenerational Ford zealots. My grandfather thought it a matter of personal pride to enunciate each fault of a Chevy automobile anytime they were mentioned. I, myself, drive a 1990 Nissan Maxima.
August 28, 2008 | Unregistered CommenterJason Locke
Yes. The belt-buckle comment is right-on. Get it far away from that and make it graphically relevant again.

My family is a Chevy family - going way back, so we'd have to be careful, ever the twain should meet.
August 29, 2008 | Registered Commenterjj
Fun Fact: Nobody at Ford thought to point the 'Stang in the direction you would see coming out of the starting gate until 1964 and by then it was going to cost to much to turn the logo around.
February 16, 2009 | Unregistered CommenterCapnRob

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