193. Ad of the Week: Harvey Nichols.
Aug 29, 2008 at 04:15PM

So much of fashion advertising these days consist of scantily clad prepubescent, oversexed kids romping around on beaches or whatever, and it’s getting old. (Can you tell that I don’t like it?) And usually what’s missing in all of this hormonal mess is charm. Yes, sex can sell, but charm might just be able to build a longer, more healthy relationship between company and customer. Take for instance the recent work of British retailer, Harvey Nichols and a collaboration with artist Nick Park of Aardman Animations, using the famous Wallace & Gromit characters as fashion models. The goofy clay characters become transformed into sophisticated Haute Couture, by simply changing clothes. The campaign, by DDB London with photography by Giles Revell, is full of this almost naïve charm. (And don't discount the photography when evaluating why this campaign is a success. It had to be just right.) Though they are wearing the latest from HN, you can’t help but get a classic, 1950’s vibe from the campaign. It’s thoughtful because it is introducing a store-opening in Bristol, home of Aardman Animations. And it’s just pleasing to look at. There’s also a behind-the-scenes look, which if you read this blog often, you know that I like. When Wallace met Harvey. (All images and charactes are property of Harvey Nichols and/or Aardman Animation.) I LOVE this campaign. It's sweet (as in cool) and sweet (as in – you know – nice.)

Wallace & Gromit:

Lady Trottington:

Wallace & Gromit wide:

And for your information, here's what they're wearing:

From the HN website: "For the photo shoot, Wallace wears a navy cashmere jacket and silk tapered trousers by Alexander McQueen, Dolce & Gabbana fitted white shirt and Giorgio Armani tie. Gromit wears navy silk Paul Smith scarf. The second outfit for Wallace is a woollen Prince of Wales check grey two-piece suit by Paul Smith, whilst Gromit wears a pair of Ray-Ban Wayfarer sunglasses and purple stripe silk scarf by Duchamp. Lady Tottington is wearing a black draped jersey 'Acorn' dress by Alexander McQueen, red patent 'Triclo' shoes by Christian Louboutin and metallic bronze 'Puffy' bag by Zagliani. Hat, models own."

Article originally appeared on Graphicology (http://www.graphicology.com/).
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