197. Mexican Mail Pink and Green.

The same press release is being covered in a million other places announcing the changing Identity of the Mexican Post Office. Apparently, it has a reputation of being slow and unreliable and they decided to change their color palette from blue/red to a pink/lime green combination. The new look also features a white carrier pigeon clutching an envelope. Not subtle, that's for sure - but I'm not certain how that's supposed to fix shoddy customer service. I have included the three small pictures included in the release. If anyone has the old logo, or more information - please let me know. I think the color palette is bold and I applaud that, but it's unfortunate that the pigeon and the rest of the symbol are so sloppy and un-crafted. There are some weird shapes going on in there.

(This was the best coverage of the news release that I found.)

New Look:

Not Looking Confident At All:

Update on Sep 10, 2008 at 07:24AM by jj

Ah, here's the old look. Kind of what you'd expect from a post office. So this is a big change indeed. I like the bravery (or is it the desperation?) behind the new look, just wish it was more carefully executed. (Thanks Armin.) I haven't found a good sample that showcases the type yet, but I'm sure this will get more coverage as time goes by.

Update on Sep 13, 2008 at 11:04AM by jj

Brand New added their thoughts, and gave me a little nod. Armin lived in Mexico awhile and his thoughts were quite interesting. He also found a couple new photos. Check it out here.