198. A Little Oatmeal.
Sep 14, 2008 at 08:47PM

I have to say that I like the packaging for Starbucks' The Perfect Oatmeal. It has a lot to do with the fact that this is a breakfast item they can do and do well - and the package is exactly as it should be. (You'd have to put a gun to my head to get me to buy a bagel at Starbucks, but I digress.) The Oatmeal comes in a sturdy little cup with a lid – think Ben & Jerry's Ice Cream cartons – and are designed with the fall in mind. I'm definitely swayed by their use of Clarendon (obviously a favorite typeface of mine) and i believe that's Mrs. Eaves being used generously, but the color palette and little details showed that somebody took a little extra time with it. The design team at Starbucks does a nice job generally, and this is no exception. And although I'm not sure that I'd call it perfect, the oatmeal wasn't bad either. (You can get it with berries or brown sugar for those interested.) Here are a few pics.

The Cup:

A Little Copy:


The Lid:



Update on Sep 24, 2008 at 08:21AM by Registered Commenterjj

One of the millions of loyal graphicology readers - actually it was my sister - forwarded me this link about the apparent success of the oatmeal line at Starbucks. Read it here.

Article originally appeared on Graphicology (http://www.graphicology.com/).
See website for complete article licensing information.