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227. Gonzaga Women’s Basketball

Maybe you’ve seen this or something similar to it? The folks over at Gonzaga University’s have come up with an intriguing use of interactive advertising to generate attendance at women home basketball games.

I know some of you may be reluctant to put your name and phone number in but it’s safe and worth it. The movie could use a little more editing…drags out a bit. However, for a college basketball junkie like myself the overall effect is entertaining and brings a smile to my face each time I watch it.  Go Zags! 


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Reader Comments (1)

There have been a few things like this, but the timing on the call was really well-done.
January 12, 2009 | Registered Commenterjj

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