Search Archives

line.jpg

line.jpg

line.jpg

Powered by Squarespace
Login
« 228. New Gatorade G Campaign. | Main | 226. Arabic Versions of Global Packaging Logos. »
Saturday
Jan102009

227. Gonzaga Women’s Basketball

Maybe you’ve seen this or something similar to it? The folks over at Gonzaga University’s gozags.com have come up with an intriguing use of interactive advertising to generate attendance at women home basketball games.

I know some of you may be reluctant to put your name and phone number in but it’s safe and worth it. The movie could use a little more editing…drags out a bit. However, for a college basketball junkie like myself the overall effect is entertaining and brings a smile to my face each time I watch it.  Go Zags! 

 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

There have been a few things like this, but the timing on the call was really well-done.
January 12, 2009 | Registered Commenterjj

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.