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« 226. Arabic Versions of Global Packaging Logos. | Main | 224. Live-Blogging The Super Bowl Ads. »
Sunday
Jan042009

225. Arabic Versions of Global Brand Identities.

So I've been staying in Dubai for the last week and am very excited about sharing photos that I've taken – comparing and contrasting the arabic and english versions of a few global brands. Some are done very well while others are not executed with quite the same craft. Arabic (what little I know about it) is a phonetic language that reads right to left, so some words or company names are inherently more difficult than others to match up with their english conterparts. That being said, a few of them are just outstanding, for instance the Dean & Deluca logo which utilizes a copperplate arabic script, and the Bose which extends the bars(?) of the letter forms to mirror the original. I hope people enjoy viewing these as much as I have taking them. Soon, I will post the arabic versions of packaging-related identities that I've captured. (Most were taken inside the Dubai Mall and the Mall of the Emirates - also in Dubai.)

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Reader Comments (27)

Kinda sad that if I go half way around the world, I'm going to find the same mall as here.
January 26, 2009 | Unregistered CommenterCapnRob
well - there are some of the same brands. But I didn't take all the weird stores that I hadn't heard of or been to before, b/c this post was about comparison to something familiar. But you're not wrong, though either. I have the same feeling when i see a Hardee's over there.
January 26, 2009 | Registered Commenterjj
so i see that Dubai is on its way to obesity like America. Gross.
January 27, 2009 | Unregistered Commenterkasey
As mentioned previously in the replies to this post the Boose logo is looking really great. Creating a localized logo is something that probably takes as much skill as creating the original logotype.
January 28, 2009 | Unregistered CommenterSamsonite
What a cool post! It was very interesting seeing the comparison of the two languages right next to eachother. I liked the Chilis one the best I think.
February 10, 2009 | Unregistered CommenterSteffanie
Cannot thank you enough for this, it seems you re the only one to have comprehensively documented a series of Latin / Arabic logotypes.

I myself am working on an Arabic and matching Latin typeface (okay it's not a logo!) in Berlin and if anyone is interested in seeing some contemporary Arabic type: feel free to check some out here :)

http://www.flickr.com/photos/27783075@N07/sets/72157605691350139/

Thanks again my man.
February 22, 2009 | Unregistered CommenterMuiz
Quick correction -- there are TWO signs in here that are translated not transliterated -- Kentucky Fried Chicken and United Colors of Benneton.
September 6, 2010 | Unregistered CommenterMarjorie

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