225. Arabic Versions of Global Brand Identities.
Jan 4, 2009 at 11:29AM
So I've been staying in Dubai for the last week and am very excited about sharing photos that I've taken – comparing and contrasting the arabic and english versions of a few global brands. Some are done very well while others are not executed with quite the same craft. Arabic (what little I know about it) is a phonetic language that reads right to left, so some words or company names are inherently more difficult than others to match up with their english conterparts. That being said, a few of them are just outstanding, for instance the Dean & Deluca logo which utilizes a copperplate arabic script, and the Bose which extends the bars(?) of the letter forms to mirror the original. I hope people enjoy viewing these as much as I have taking them. Soon, I will post the arabic versions of packaging-related identities that I've captured. (Most were taken inside the Dubai Mall and the Mall of the Emirates - also in Dubai.)

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