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« 275. Can Advertising Be Too Smart? Too Artistic? | Main | QuickPost #6. Dubai. »
Tuesday
Nov102009

274. The Gift of Song

We are fast approaching the holiday season. It’s the time of year to reflect, be thankful and share with others. It’s a happy time for most and Best Buy agrees it should be. To prove it, they have launched a campaign focused on making the holidays happier by showcasing some of their employees singing some of our favorite Christmas songs.

Yellow Tag Productions, Best Buy’s in house agency, auditioned 500 employees all over the United States. They are featuring some of those auditions through six webisodes via YouTube. The series, called “The Gift of Song” attempts to spotlight the real people who make up the Best Buy brand across the country – people, not salespeople – who are excited about what they do and are happy to have a job representing Best Buy. The winning employees will appear in the upcoming holiday television campaign. I think they really capture the excitement, aspirations and the overall impact Best Buy has had on these folks.  

Take a look and tell me you don’t feel all warm and fuzzy inside.

“The Gift of Song” Episode 1: The Auditions

“The Gift of Song” Episode 2: Keith Parsons

“The Gift of Song” Episode 3: Antoine Mance

“The Gift of Song” Episode 4: Jarice Brodie

“The Gift of Song” Episode 5: Danielle Kelly

“The Gift of Song” Episode 6: Valerie DeAngelo

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Reader Comments (1)

This is interesting Ross. I think everyone gets tired of the usual seasonal music, and maybe this is one way for a corporation to not feel quite like a corporation. I'm not a fan of big box stores in general, but this is a nice attempt at showing some heart. (I'm in the office and haven't listened to them yet...)

Jason
November 11, 2009 | Registered Commenterjj

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