TODAY: Super Bowl Ad Live-Blog.

It's finally here – we're live-bloggin today at 5:45. I'll be doing the pregrame setup - so if you are a little slow to the party, no worries, it's just me. Ha. (You are able to comment, but not all comments will come through. I'll be selecting audience posts/questions for the panelists so as not to overwhelm their reaction to the spots.) Here's the schedule for today - I want to thank everyone for coming ahead of time. I think it will be fun.

FIRST QUARTER:
Kevin Lynch - Partner + Copywriter, Zig, but departing in February and now found here.

SECOND QUARTER:
Louie Moses - Executive Creative Director/President, Moses Anshell, Phoenix

HALFTIME:
Kash Sree – Executive Creative Director, JWT, NY

THIRD QUARTER:
Josh Denberg - SR. VP/Group Creative Director, McCann Erickson, SF, CA

FOURTH QUARTER:
Cabell Harris - President, Work Labs, Richmond, VA