233. SI's Swimsuit Issue Ad Ratings.
Mar 4, 2009 at 05:45PM

For the record, I'm not a fan of SI's swimsuit issue. Let's get that out of the way from the start. However, it provides advertisers with a unique context in which to run their ads, and they usually have a lot of fun with the opportunity. They know what the content of the magazine is going to be and much like during the Superbowl or Academy Awards – try to play off of the event. So, I thought I would pull all of the ads that made at least a minimal attempt to work with the issue's theme (ahem) and rate them according to creepiness (sexist? On a scale of -10 to 0, with -10 being the creepiest), creativity (1-10 with 10 being the best), and originality (1-10 with 10 being the best). Let's see how the scores ended up by clicking here. The worst possible score would be a -10. The best possible score a 20.

I expect a lot of comments questioning my arbitrary rating system and my judgment, but that's all part of the fun.


Article originally appeared on Graphicology (http://www.graphicology.com/).
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