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241. Not a fan of letterpress yet?

You will be now. Check out this fantastic letterpess business card gallery by Dolce Press in central NY. You simply cannot do better even if you embossed, diecut, foil-stamped, and made yours pop-up when open. The bite this process produces combined with sound design is simply beautiful.

Here are a few samlples, but be sure to visit Dolce Press' site.

This card belongs to a fellow (and talented) AdCenter Grad:

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Reader Comments (8)

can't beat the watercolor-esque paper too :)
April 15, 2009 | Unregistered Commenterkatie blaker
One time I used a long established company for letterpress and found it difficult to get them to press the image deeply to make the indentation in the paper. The pressman, who was an older man, informed me that this is "bad letterpress". In his words, the plate should just "kiss" the paper leaving its ink, but no dimpled impression. I told the pressman "thank you for the explanation but now can I have my 'BAD' letterpress please?" I got the results I desired, but I could tell he considered me a bit of a rule-breaker.
April 15, 2009 | Unregistered CommenterBrad McCall
gah Letterpress is so beautiful. It's like You can feel it with your eyes. Have you checked out Studio on Fire?
April 16, 2009 | Unregistered CommenterJt
that's the best description ever. feel it with your eyes. awesome. I'll check them out. thx.
April 16, 2009 | Registered Commenterjj

I love looking at Dolce's business cards - very inspirational. It's true, especially older printers will tell you that the "kiss" impression is what one should aim for. However, this generally applies to type (wood, metal) that you don't want to hurt by pressing too deeply into the paper. Many people today use polymer plates, though, which stand up much better to deep impression. I would imagine it's hard to change your views if you've been a letterpress printer for a long time and are now witnessing its revival with "bad" printing techniques.

April 16, 2009 | Unregistered CommenterNina Interlandi Bell
Thanks for the comment Nina - I bet it would be difficult to let this 'bad' stuff go. Ha. It's so nice. I'll check out your links too. JJ
April 17, 2009 | Registered Commenterjj
Beautiful stuff!
April 22, 2009 | Unregistered Commenterwello
Hey Jason & Ross,

Thanks for featuring our work! Letterpress is what we love, but we're always happy to read how much everyone else loves it too. We really like your blog!

The level of impression is certainly an issue with most classically trained letterpress printers. We approach this philosophy of "nothing but a kiss impression" with the idea that the customer is ALWAYS right, after all they are the ones paying for your work.

If they want a deep impression, we'll give it to them. We use our experience to determine what would work best for a given project and offer that advice to the client.

Thanks again,
The Whole Dolce Press Team
April 29, 2009 | Unregistered CommenterDolce Press

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