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« 258. Apple's App Wall @ WWDC. | Main | 256. Verisimilitude. »
Monday
Jun082009

257. Ad of the Week: National Addys Best of Show.

I had the opportunity to go to the National Addy Awards this weekend in DC. (The national Addys are the bracket style creative awards from the American Advertising Federation (AAF), where the winners from local and regional shows advance to the final round.) I had a spot win a silver award, but that's not the purpose of this post. The purpose of this post is to show the Best of Show winner, not because it won Best of Show, but because I agree that it should have won Best of Show. Oftentimes the winner is controversial, in an 'easy' category, or arguably - simply not as good as other entries. But this year the judges got it right.

The winning spot is a sweet take on a somewhat standard lottery strategy of just think of what you could do with the money. The interesting concept and perfect execution of the spot saves the strategy weakness and leaves the viewer with a larger than life, almost philanthropic feel. Simply put: it makes you feel good inside. And consider buying a lottery ticket, of course.

Washington Lottery's - Bird:


Credits go to Publicis West (Seattle) who sat right in front of us during the show and seemed like good chaps. There is also a nice behind-the-scenes post from Fischer Edit, the group responsible for some of the post work. Congrats guys - a well deserved win.

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Reader Comments (1)

What an amazing spot! Thanks for sharing. Brilliant and definitely worth the big smile :)
June 27, 2009 | Unregistered Commenterjames

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