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« 322. Made in Oregon Sign Part 2. | Main | 320. Flag on the Field: Unnecessary Graphics, -15 Yards. »
Saturday
Nov132010

321. Ralph Lauren's 4D Fashion Show.

This past Wednesday Ralph Lauren put on a little light show at their (or his) Madison Avenue Flagship location. This light projection medium is certainly the visual du jour; but this is the best one that I have seen and as such it gets a place on the blog. The medium turns a normal product launch / fashion show into something much more engaging. The only fault that I see is that the show slows down quite a bit when an actual product is displayed. The products literally bring the pace to a halt, but it's still a pretty cool show especially for those that could see it in person. (RL called it a 4-D event as mists and breezes (along with sound) were sent out over the crowd periodically.)

And probably making for even better viewing - the behind the scenes process used to produce such a cool show.

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Reader Comments (2)

Thank you very much for your thoughtful comment, and for taking the trouble to post it.http://www.bynyce.com
November 16, 2010 | Unregistered CommenterRuby J. Jones
Now that's HD at its best! The behind the scenes video is quite interesting but unfortunately they don't say what kind of hardware was used to procude and process. One can onyl imagine it has to be quite powerful.
November 23, 2010 | Unregistered CommenterFabian

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