293. Up There.
May 9, 2010 at 06:22PM
Photo used via Creative Commons - lewsviews on FlickrThis is wonderful. Anytime we can get a peek behind the scenes of a craft, I'm all for it. Add a bit of melancholy and it's just too much. Concepted by agency Mother NY, Up There is a look at the dying (or surviving) art of advertising and sign painting in New York. It looks like this was supported by client Stella Artois, which has been doing a lot of film-related work and seems to appreciate producing more narrative-type advertising—which I personally enjoy. (For instance, their smooth original shorts that we blogged about on Article #237.) Up There matches the spirit of my interview with James Chastain and should be enjoyed with an eye to the past and an eye to the future. Yes there is some craft put into the new vinyl outdoor pieces (at least on the front-end) but you can't help but want to give these artists more work. It would be in good hands. Watch via Vimeo here.

And while you're in the mood, check out all these awesome 'ghost signs' via Flickr.

Full credits: Concept: Mother NY; Production Co: Mekanism; Director/DP/Editor: Malcolm Murray; Music by The Album Leaf; Painters: Colossal Media/Sky High Murals/Bob Middleton; Presented by Stella Artois.

Article originally appeared on Graphicology (http://www.graphicology.com/).
See website for complete article licensing information.