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Friday
Jan212011

325. Ad of the Week: Intel's The Chase.

It's already a few weeks old, but this is the best thing I've seen so far this year and I want to help make sure everyone sees it. To launch the Core i5 Chip, intel produced a Bourne Identity-esque spot featuring everything you'd want in an action-movie. Using the interface of common computer software, it's a chase around your desktop powered by their new technology. The heroine of the story hops from media player, to a Word document, to Facebook, iTunes, IM and other applications all the while being animated in the style of that particular software. It's a pretty effective storytelling device that makes a lot of sense for the product. Very few times would I want to see an ad on the big screen, but this would be one of them.

Credit goes to Venables Bell & Partners here in San Francisco. Kudos guys and gals.

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