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356. Guinness Factory Tour.

If you go to Ireland, you must go to Dublin, and if you go to Dublin, you must go to the Guinness Factory. Besides the obvious draw of drinking a Guinness as close to the source as possible, the factory tour is a top-notch experience featuring seven floors of exhibits. By walking along this self-guided experience, you learn about the ingredients, process, history, marketing, and industry behind the dark beer. But what I marveled at was their success in making the typeface, Impact, look good along the tour. (Somewhat kidding here.) I thought I would share a few snaps from my recent trip in case you can't make it across the pond.

The old brewery gate with the vintage Guinness logotype:

The whole experienced, designed as a huge pint-glass:

The message on this barrel/wall is my favorite:

That's a lot of Guinness:

They pretty much own St. Patrick's Day:

An unflattering pic of me explaining the brewing process to passersby:

There was an entire floor dedicated to Guinness advertising history:

The cooperage was one of my favorite parts of the tour:

The Guinness Guiding Principle:

Copper Tank Capacity:

This was hidden in a corner behind a presentation screen?!?

After the tour, you believe it too:

One of the many views at the top of the tour:

Your fresh pint at the end. Well, mine not yours.

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Reader Comments (1)

I don't drink a lot, but the Guinness site is a place I would like to visit if I ever make it across the pond. I've done a bit of brewing, fermenting, canning, and other old style food production over the years, so I would love to see such a well thought out exhibit and working facility.
November 12, 2011 | Unregistered CommenterPressure Canner

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