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357. Ad of the Week: Chevy True Stories.

It's been awhile since I've seen something that I really liked and thought was worth sharing, but this work from Chevy and agency, Goodby, is really nice. Called, My Dad's Car and seemingly part of a series titled, Chevy True Stories, this spot (and longer 5 minute mini-doc version) tells the tale of a car long-gone; but not forgotten.

"To pay for his sons' education, Herb Younger was forced to sell his beloved '65 Impala. Two decades later, they found a way to pay him back."

Yes, it's an overt attempt to pull on the ole heart strings, but few car brands can talk this way and I give them credit for doing so. I'm hoping there is more to come in this series since I can't imagine that there is a lack of such experiences to be shared featuring old and new Chevys alike.

Slowly but surely, spots like this have helped Chevy get its mojo back.

My Dad's Car — Long Format:

My Dad's Car — Short Format:

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Reader Comments (3)

That's a moving Chevy story. He sacrificed his Impala for his son's education. Truly inspiring! Thanks for sharing the story. PS. The car's lovely!
November 19, 2011 | Unregistered CommenterVivian Kendricks
That was a inspiring story. Truly all dad will do same to their children. I know that car was important to him but he sacrifice it for his son. I really love it!
A dad will also do anything for his children, even sell an Impala. I mean that's just a car right. Education is definitely way more important than material things.
November 21, 2011 | Unregistered CommenterLance Morrisey

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