357. Ad of the Week: Chevy True Stories.
Nov 18, 2011 at 02:02PM
jj

It's been awhile since I've seen something that I really liked and thought was worth sharing, but this work from Chevy and agency, Goodby, is really nice. Called, My Dad's Car and seemingly part of a series titled, Chevy True Stories, this spot (and longer 5 minute mini-doc version) tells the tale of a car long-gone; but not forgotten.

"To pay for his sons' education, Herb Younger was forced to sell his beloved '65 Impala. Two decades later, they found a way to pay him back."

Yes, it's an overt attempt to pull on the ole heart strings, but few car brands can talk this way and I give them credit for doing so. I'm hoping there is more to come in this series since I can't imagine that there is a lack of such experiences to be shared featuring old and new Chevys alike.

Slowly but surely, spots like this have helped Chevy get its mojo back.

My Dad's Car — Long Format:

My Dad's Car — Short Format:


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