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359. Art of the Pitch by Peter Coughter.

Seldom do I do book reviews and even more rare than that is reviewing a book that has yet to be published. However, this is one that you should probably check out no matter if you are a fledgling student in the business or running one of the biggest and best independent agencies in the world. The Art of the Pitch, by VCU Brandcenter professor Peter Coughter, promises to be quite helpful when it comes to selling your ideas and winning business. Known for his presentation and communication skills, Peter has taught countless students and agencies on how to own that process and get better results. After all, if you come up with great ideas but they are never actually adopted by your clients, what good are they?

Not convinced? Here's what Dan Wieden has to say, "What you'll love about this work is the total freshness it brings to presentations. From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game."

The book comes out in hardcover and electronic (Kindle) format on January 3rd, but you can pre-order either format here right now.

You may recall—if you've been reading Graphicology for awhile—that Peter had participated in our little series on presenting, The Art of Presenting. (Holy smokes - I just realized this was in 2007. Man, time flies.) The Q & A is definitely one of my favorites and is filled with his general perspective on how to present like a champ. It reads more like a little teaser for all the good stuff the book will no doubt expand upon. Peter has generously shared his talents for years now, and it only makes sense that he begins to do so on a much larger scale. Personally, I can't wait for this book to come out and see how many things I can use to tweak my own presentation skills.

If you want to learn more about Peter Coughter, you can follow him on Twitter. You can also check out the simple site for the upcoming book,

When you do buy the book, why not share your thoughts here?

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Reader Comments (3)

Can't wait to get my hands on this book. I've been to two executive training programs at the Brandcenter and had the good fortune to learn from Peter each time.

He is most certainly the master.

Thanks for the heads-up, Jason!
December 7, 2011 | Unregistered CommenterCathy Monetti
Great review. The book sounds amazing. Peter's views and thoughts had always been very interesting and inspiring. I'll definitely include The Art of the Pitch in my "to buy list" this coming holidays. Thanks for this!

- Dylan
December 8, 2011 | Unregistered CommenterBrochure Printing
I definitely need this book! I have so much to learn about presenting...and I wish "the work speaks for itself" statement was real but it's not. More than 50% it's about selling the work to the audience and I need to learn how to do it! Especially if I have to do it in English (who am I kidding... I don't know how to do it in Spanish either!)
December 10, 2011 | Unregistered Commenterhelena

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