330. We Are There - Spain's Red Cross.
Mar 4, 2011 at 12:33PM
jj

Now, these ads are nice and astonishingly they are print. You remember print? Paper. Ink. Non-moving design? Well, this campaign uses it all well and unlike a lot of over art-directed (and mostly spec), cutesy stuff meant more for someone's portfolio than anything else and very popular at international agencies, these ads actually make you think a little bit differently about the Red Cross, or Cruz Roja Española. Just because you don't see them, doesn't mean they aren't there, somewhere, doing good. Well done, the subtlety rewards the viewer's attention. Creative Credits go to Publicis.

The three print executions. (Click for larger view):

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