Follow Graphicology
Navigation
Search Archives

line.jpg

line.jpg

line.jpg

Powered by Squarespace
Login
« 339. Ad of the Week: Ben & Jerry's. | Main | 337. The Return of the Bunny Suicides. »
Friday
Apr292011

338. Ad of the Week: The Whole Country of Switzerland.

DateApr 29, 2011 at 11:21AM

I know it's been making the rounds, but I do love this spot. Wonderful, endearing, witty storytelling used to update a brand's image while at the same time reinforcing the old reputation. The campaign was produced by Spillman / Felser / Leo Burnett of Zurich and is just the type of narrative I like to create. Well done Swiss folks.

Switzerland Tourism — More Than Just Mountains:

Authorjj | CommentPost a Comment |
| | Print ArticlePrint Article

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.
Alert
Comment Moderation Enabled
Your comment will not appear until it has been cleared by a website editor.

Notify me of follow-up comments via email.