338. Ad of the Week: The Whole Country of Switzerland.
Apr 29, 2011 at 11:21AM

I know it's been making the rounds, but I do love this spot. Wonderful, endearing, witty storytelling used to update a brand's image while at the same time reinforcing the old reputation. The campaign was produced by Spillman / Felser / Leo Burnett of Zurich and is just the type of narrative I like to create. Well done Swiss folks.

Switzerland Tourism — More Than Just Mountains:

Article originally appeared on Graphicology (http://www.graphicology.com/).
See website for complete article licensing information.