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« 336. In Short — This is not Advertising. | Main | 334. Wilkins Coffee. An Ad School Failure. »
Tuesday
Apr052011

335. 33 by Asics. 

It's rare the spot that leaves you wanting more, but the new Levitation work for 33 by Asics is one such spot. Produced by Vitro (and creative directed by BrandCenter alumn KT Thayer), Levitation is 30 seconds of science made very cool. It's a simple idea. The 33 line is lightweight, and what better medium to use to demonstrate that features than air itself? And a bunch of color ping pong balls. It's simple and visually stunning. The only thing I have to complain about is that it's far too short. I hope (wish) there was a longer format version, with more shoes perhaps doing more stuff and utilizing the air/ping pong ball deal to even more dramatic effect. At least give us a longer, behind-the-scenes peek, Vitro guys, c'mon!

33 by Asics - Levitation:


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  • Response
    Response: essayuniverse
    This was really good creative advertisement by Vitro showing Asics very differently. People are not interested in traditional advertisements just showing the products and say about. They’re expecting something different apart from that traditional advertising. These types of advertisements very really impress them.

Reader Comments (3)

I actually really like what Vitro has done with Asics. I really loved Vitro's "Shedding" spot they did http://bit.ly/dSgjMG , and this spot is pretty awesome, too. I do, however, agree that they could have done more with it. I love the concept, and I love the visual, but the spot was too short. Despite the length, I really dig Asic's advertising. In fact, I wear Asics myself, and the advertising just re-affirms my decision : )
April 6, 2011 | Unregistered CommenterLiz
Ask and you shall receive. As soon as it's fully baked, I'll pass along the extended spot we're calling the "Prequel" it's pretty rad too.
April 7, 2011 | Unregistered CommenterJohn Hickman
Thanks for responding, John! Definitely send it over when it's ready. I would love to see it and share it with my class.
April 7, 2011 | Unregistered CommenterLiz

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