335. 33 by Asics. 
Apr 5, 2011 at 08:36PM
jj

It's rare the spot that leaves you wanting more, but the new Levitation work for 33 by Asics is one such spot. Produced by Vitro (and creative directed by BrandCenter alumn KT Thayer), Levitation is 30 seconds of science made very cool. It's a simple idea. The 33 line is lightweight, and what better medium to use to demonstrate that features than air itself? And a bunch of color ping pong balls. It's simple and visually stunning. The only thing I have to complain about is that it's far too short. I hope (wish) there was a longer format version, with more shoes perhaps doing more stuff and utilizing the air/ping pong ball deal to even more dramatic effect. At least give us a longer, behind-the-scenes peek, Vitro guys, c'mon!

33 by Asics - Levitation:


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